The Feeling That Sells A Home with Yildiz Layne

Brad sits down with Yildiz Layne of Elite Home Staging to talk about why staging should be treated as part of the sales strategy, not simply a finishing touch. After 22 years in interior design, Yildiz made a major career pivot into the fast-moving world of home staging, where her team handles roughly five installations a day.

They get into buyer psychology, emotional connection, rapid pricing and scheduling, the pressure of working at speed, burnout, reputation, and what builders can learn from staging a home so buyers can actually picture themselves living there.