The Big Idea in Marketing

What makes an idea big? Nike’s Just Do It, the Aflac duck, Dos Equis with the most interesting man in the world. When done right, the combination of a brand’s position, the emotional trigger, and the delivery work together to make up the big idea. Tune in to this week’s episode of the Brand Shorthand podcast to learn what makes a big idea successful, the process for determining your brand’s big idea, and common mistakes to avoid. Join Mark and Lorraine for 30-ish as they discuss all t...