How Halloween Became a Nearly Billion-Dollar Business for Hershey (ft. Hershey’s CGO)

Episode 289: When did Halloween become a four-month-long holiday? Today, John is joined by Stacy Taffet, Chief Growth and Marketing Officer at The Hershey Company, to unpack how Halloween became a nearly billion-dollar season for the candy giant. They also discuss why the rise of GLP-1s could be a tailwind for parts of Hershey's business and what's driving its expansion into salty snacks. Plus, they delve into the new Hershey movie hitting theaters next month – and reveal what candy Stacy will be handing out this Halloween!

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