Why the AI moment of discovery is retail's next Google ZMOT

<p>What if the biggest AI opportunity for retailers is knowing where not to automate?<a href="https://www.linkedin.com/in/chrisaparsons"> <u>Chris Parsons</u></a>, VP of Partner Growth and Marketing at<a href="https://www.wearehale.com"> <u>Hale</u></a>, spent 25 years inside retail at Walmart Canada, Ren&#39;s Pets, and Home Hardware before moving to the agency side.</p><p>He tells Bryan Mahoney why he built an AI Moment of Discovery framework, why he still pushes back on the online-to-store cannibalization myth, and why self-checkout may be retail&#39;s biggest missed connection with customers.</p><p> </p><p>Topics discussed:</p><p>●   Building an AI Moment of Discovery framework for retail</p><p>●   Debunking the online-to-store cannibalization myth</p><p>●   Why self-checkout kills in-store customer engagement</p><p>●   Starting AI adoption with small, repeatable tasks</p><p>●   Finding hidden product correlations like toothpaste and tuna</p><p>●   Holding agencies accountable instead of asking for bigger budgets</p><p>●   Using AI as a thought partner, not an autopilot</p><p>●   Writing Retail Rewired despite a lifelong learning disability</p><p> </p><p><br></p>