The Psychology of Buying: What Your Customers Can't Tell You with Melina Palmer

<p>This week on Buffering, Gabe sits down with Melina Palmer, founder of The Brainy Business and a leading voice in behavioral economics, to explore the psychology behind why people buy. From the subtle power of how products are presented to the hidden fears and motivations that shape decisions, the conversation uncovers why small changes in marketing can have an outsized impact on customer behavior.Join Melina and Gabe as they explore how behavioral economics applies to broadband marketing, pricing strategies, and the customer experience. Melina shares practical insights on framing, pricing psychology, and asking better questions to uncover what customers really value. The conversation challenges traditional approaches to marketing and reveals how understanding the human brain can help broadband providers move beyond competing on price and create experiences that resonate.</p>