Cutting the Dead Weight: The Brutal Truth of Scaling a $10M Roofing Business

Welcome back to the Build Sell Podcast! In this raw and honest episode, host Lance Bachmann sits down with his business partner, Dustin Woodson (better known as Woody), from Exterior Home Solutions in Knoxville, Tennessee.

Dustin shares the incredible story of his retail roofing company, which has been operating since 1999 and brings in over $10 million in revenue. However, the journey wasn’t always smooth. Dustin opens up about a gut-wrenching moment when a major private equity firm pulled a $10 million letter of intent (LOI) during due diligence because the company’s books weren’t clean and it was being run as a ”lifestyle business” rather than a highly profitable asset.