1.77M In Revenue From A 5% Retention Lift

Retention can feel like a nerdy, abstract word, so in this episode I put real dollars behind it. I walk through three scenarios showing exactly what a 5% retention lift is worth in a monthly membership: a 100 member community at $80 a month, a 500 member community at $50 a month, and a real client example with 1,000 members at $1,000 a month. Across every scenario, five points of retention adds up to 27% more annual revenue and roughly twice as many original members still around at the end of the year. I also share how I increased retention at Bossbabe by 5% through programming changes, and why focusing on member journey and member experience turns your programming into your marketing strategy. If you want to know what a few percentage points of retention could be worth in your community, this is the math episode for you.

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