338. We Got the Stores. Now How Do We Make Them Work? With Julia Klein, LiveMore Superfoods

338. Getting into retail is a big win.

But for many founders, that is where a different set of problems begins.

In this episode of Bulletproof Your CPG Brand, Dan Lohman sits down with Julia from Livemore Superfoods to talk about what happens after the retailer says yes. Julia shares how Livemore grew, what they learned the hard way about retail expansion, and why being in more stores does not automatically mean the business is stronger.

One of the most valuable lessons from this conversation is simple:

The goal is not just getting into stores. The goal is making those stores actually work.

Dan and Julia discuss:

• why getting distribution and building productive distribution are not the same thing

• how spreading a brand across too many retailers, regions, or channels can weaken support

• why concentrated effort helps build awareness and velocity

• how customer learning can lead to better product decisions

• why founders need to think beyond the yes

If your brand is already in retail but the results are not where you want them to be, this conversation will help you think differently about what happens next.