Goals Are Bullsh*t | Business is Bullsh*t Ep. 29

Everyone at the Olympics has the same goal.

Every team in the playoffs wants to win.

Every salesperson wants to hit quota.

So why do most of them lose?

In this episode of Business Is Bullshit, we take a flamethrower to traditional goal setting: quarterly rocks, revenue targets, New Year's resolutions, "hockey stick" forecasts, and all the hopium that comes with them.

Because here's the uncomfortable truth:

You don't rise to the level of your goals. You fall to the level of your systems. (thank you, Mr. Clear)

We dig into:

***Why goals are often performative (and make leaders feel productive without changing anything)

***How unrealistic revenue targets create terrible buyer experiences

***The problem with EOS rocks that are just numbers

***Why most New Year's resolutions fail by February