How B2B SaaS Companies Build Pricing Power

Most business podcasts talk about consumer subscriptions, but the real money in recurring revenue is hiding in B2B software contracts. This week we look at how enterprise software companies use usage-based pricing and per-seat models to create pricing power that consumers never see. We break down why a company like Snowflake or Adobe can raise prices without losing customers, and what that means for your own career if you work in sales or product management. It is not about marketing tricks; it is about unit economics and switching costs.

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