90: Podcast SEO - How the Right Name Can Double Your Downloads with Adam Schaeuble

What if the biggest reason your podcast isn't growing has nothing to do with your content?

In this episode of Business Networking & Referrals, Faithann Basore sits down with podcast growth expert Adam Schaeuble, founder of Podcasting Business School, to uncover one of the most overlooked strategies in podcasting: making your show searchable.

Adam shares how a simple name change transformed his own podcast from struggling for downloads to becoming one of the most recognized podcasting shows in his niche. You'll also hear the story behind why Faithann renamed her own podcast—and the results that followed.

Whether you're just launching a podcast or looking to grow an existing one, this conversation is packed with practical, easy-to-implement strategies that can help more of the right listeners find your show.

In this episode you'll learn:

Why your podcast title is your most important SEO tool

How the first word of your podcast name affects discoverability

Why branding can sometimes hurt podcast growth

The simple process for rebranding a podcast without confusing listeners

How Adam grew from virtually no income to replacing his full-time business through podcasting

Why newsletters often outperform traditional lead magnets

A simple content strategy that turns old podcast episodes into weekly newsletters