She Thought She Knew What Customers Wanted. She Was Wrong.

In this episode of Business on the Run, I sit down with Jen Johnson, owner of Southern Spears Surf Shop in Galveston, Texas, for a refreshingly candid conversation about what it's REALLY like to own and operate a small business. After 20 years as an elementary art teacher, Jen left education, eventually moved toward the Texas coast, and found herself staring at an opportunity she never expected: buying a surf shop. One day of training later, she was running the business. What followed was ...