Buying Online Businesses Podcast

← Buying Online Businesses Podcast26 aug · 46 min

How To Win Micro SaaS Acquisitions With Seller Financing (Even Against Higher Offers) with Justin Butlion

How To Win Micro SaaS Acquisitions With Seller Financing (Even Against Higher Offers) with Justin Butlion26 aug46 min

What if you could beat a higher offer without paying more?

Justin Butlion knows how.

He’s completed five micro SaaS acquisitions, built a 10-app portfolio, and spends roughly three hours a week managing it. His biggest deal? $98,000 with 50% seller financing.

And that’s where this gets interesting.

Justin isn’t trying to outbid everyone. He’s learning how to become the buyer sellers want to choose.

Move fast. Understand the seller. Know the industry. Structure the deal so it works for both sides.

And seller financing? Justin calls it a powerful weapon.

He reveals how he negotiated deals with financing at under 2% interest, why developers often make surprisingly motivated sellers, and how the right terms can let you acquire more without putting all your cash on the line.

But the real edge starts before you make an offer.

Justin breaks down exactly what he looks for in a micro SaaS: B2B customers, sticky recurring revenue, low churn, simple tech, built-in distribution, and minimal operational risk. He also walks through how he analyzes the SaaS funnel to spot opportunities that the headline numbers might completely miss.

Then there’s the part most acquisition conversations skip.

What happens after you buy?