Episode 37: Blend In and Die: The Truth About FMCG Design

Most marketers obsess over campaigns, but forget about the battleground of the shelf. In this episode Steph Quantrill and Ben van Rooy sit down with Matt Grantham, Creative Director at OnFire Design, to unpack why packaging is often doing more heavy lifting than your entire media budget. From supermarket psychology to category-breaking brands, Matt brings global experience across FMCG, challenger brands, and retail design. Matt breaks down the game of retail - survival, perception...