BRUNT Workwear Founder & CEO Eric Girouard - How Authentic Brands Win

Eric Girouard, Founder & CEO of BRUNT Workwear, joins Clint Betts for a conversation on entrepreneurship, branding, AI, e-commerce, and building one of America's fastest-growing workwear companies.

Founded in 2020, BRUNT Workwear has become one of the most recognizable brands serving skilled tradespeople by doing something few companies have done well—building a brand that genuinely represents the people who keep America running. Eric shares how conversations with lifelong friends in the trades inspired a company that's redefining workwear through authenticity, community, and customer obsession.

The conversation explores brand building, AI, product development, leadership, e-commerce, and why listening to customers is the ultimate competitive advantage.

00:00:00 - Introduction and Background of Eric and Brunt Workwear

00:00:41 - Eric's Blue-Collar Roots and Early Entrepreneurial Ventures

00:02:14 - Learning from Serial Entrepreneur Ben Fishman

00:03:41 - The Genesis of Brunt Workwear

00:05:06 - Building a Brand for Tradespeople

00:06:08 - The Role of AI in Brunt Workwear

00:10:03 - The Importance of Building a Brand

00:14:28 - Community Building and Brand Building

00:16:46 - The Process of Bringing a Product to Market