New Diamond Business Idea Which Will Be An "Easy $100m"

<p>$600,000 in sales. No website. No brand name. Zero spent on ads. Liam Whittaker built all of it through word of mouth on Instagram, and he hasn&#39;t even launched yet.Before the jewellery, Liam turned down a law career to become the fourth employee in ZURU&#39;s consumer goods division. Over seven years he watched one nappy brand in New Zealand grow into roughly 20 brands across 30-something countries, landing on shelves at Walmart, Target and Costco. He left as COO after health issues forced him to stop, took a year off, and then his brain started itching again.Now he&#39;s building a lab-grown diamond company that ships worldwide and shows buyers the real cost of every stone at checkout. I dig into how, and why he thinks the luxury category is cracking open.We get into:- Walking in as employee #4 at a company that was already enormous- Why he calls himself the most antithetical jewellery founder of all time- The &quot;idiot index&quot; and the arbitrage hiding inside a $10,000 tennis bracelet- How lab-grown diamonds went from 0.3% of US engagement rings to 45% in fifteen years- Running a team of 23 and 26-year-olds who spend every Wednesday building with AIIf you enjoyed this episode, subscribe to Chew the Fat so you don&#39;t miss the next one!</p>