Episode 264: pLEAsE, no more nostalgia slop (dELiA*s revisited)

As we discussed in the previous episode, nostalgia is so @#$%ing lucrative. So of course, everyone is trying to cash in with some nostalgia slop of their own...including Target.  In this "very special episode," we get started by dissecting the Target x dELiA*s "collab." The second half of the episode is pulled directly from the vault: a 2020 minisode all about the rise and decline of dELiA*s!

In this episode, we will discuss:

More examples of "zombie brands" and licensingWhy a company like Target is desperate for a way to win back customersThe history of dELiA*s (with some stops along the way with Alloy and Moxiegirl)The power of a mailing list in the catalog worldThe origins of the iconic dELiA*s fontAnd so much more!

Want some more dELiA*s nostalgia? Check out this amazing tumblr account!

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