Compound interest: the marketing version

<p>Everyone wants leads yesterday. But what if the real magic is in the &quot;boring&quot; stuff you do today?<br>In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew the Temenos Marketplace from something small into one of fintech&#39;s biggest marketplaces) and now a VC investing in B2B fintechs. Ben&#39;s big idea is that marketing works like compound interest. The work builds and builds until people start saying &quot;wow, you&#39;re everywhere.&quot;<br>We get into deal-based marketing and how a tiny team can look far bigger in enterprise sales. We also cover why marketing doesn&#39;t stop at the lead and how to keep impatient founders on board while the compounding kicks in. Plus Ben shares a slightly spicy take for a CMO podcast: do you even need to hire a CMO yet?<br>As Ben puts it: &quot;If you just do activation all the time, you don&#39;t have that goodwill to draw on. At some point you have to refill the well.&quot;<br>If your CEO keeps chanting &quot;leads, leads, leads,&quot; this one&#39;s your therapy session.<br></p>