237. Geraldine Learns to Sell a New Offer in One Week

Most actors second-guess themselves in auditions, but Geraldine wants a launch strategy that actually gets her new program for performers off the ground.

Geraldine Rojas is a mindset and career coach for performers. She came to this session with a new collaboration, a new program, and a clear need: how do you fill those first crucial seats when your launch numbers are nowhere near your target?

Geraldine and I mapped out a focused launch plan using personal outreach and targeted email strategy, no chasing thousands of leads, just deepening relationships with the warm audience she already has. We worked through her real worry: does direct outreach still matter, or is it too much for a small team? By the end, Geraldine walked away with a concrete action plan and a sense of relief about how to tackle both the two-day intensive and the eight-week program without burning herself out.

Let me highlight the launch strategy Geraldine and I put together in this conversation.

If you want to know how to handle the awkward silence after "Do you have any questions about the program?", you'll hear Geraldine's honest reaction and the exact script I suggest so you never get stuck in follow-up limbo.

Key Takeaways

Personal Outreach Still Works: Rather than defaulting to big email campaigns, start by contacting your warmest leads directly. It builds trust and often takes the same amount of time as writing mass emails.

Clarify the Program Audience and Problem: Get specific about who your program is for and what problem it solves so your sales emails and outreach sound personal, not generic.

Divide and Conquer with Your Co-Host: Geraldine and her collaborator split their lead list based on who has the stronger existing connection, making personal invitations feel more authentic and targeted.

Match Email Strategy to Buyer Types: Craft sales emails for thinkers, feelers, followers, and list-makers so every type of buyer on your list hears in a way that speaks to them.

Seed the Next Offer Inside Your Program: Mention the eight-week follow-up early and clearly during the two-day event. Set up expectations up front and use live calls to highlight what's possible.

Timestamps & Key Topics