238. Andrea Questions Her Coaching Prices (and Finally Finds Relief)

Andrea feels torn about her coaching prices, worried they either block potential clients or don't reflect her value as she builds her practice.

Andrea Tessier is a high-capacity coach and internal family systems practitioner who helps ambitious women trust themselves to take bold action. She came to this session looking for clarity, wondering if her current pricing pushes away clients or if a price drop would compromise her values or undermine her expertise.

In today’s conversation, Andrea admits she’s been swirling for ages about coaching pricing, feeling paralyzed between the urge to lower her rates to fill her practice and the fear that doing so is unfair to past clients or signals a lack of confidence. Together, we get her out of the pricing-overthinking loop and into an honest plan. By the end, Andrea lands on a new, intentional approach that makes her business feel lighter and more aligned, even before the new clients arrive.

Let me highlight what Andrea and I accomplished in this conversation. If you’ve ever found yourself staring at your pricing page completely stuck, listen for the moment Andrea names her biggest fear out loud and how everything changes from there.

Key Takeaways

Use Math and Capacity to Set Prices: Instead of guessing what to charge or defaulting to what other coaches set, Andrea calculates a price based on her monthly revenue goal and actual client load so her business can sustain her life, not someone else’s standards.

Intentional Decisions Clear Mental Clutter: The moment Andrea shifts from overthinking to making a values-driven, intentional pricing decision, the swirl of hesitation disappears and she feels clear about her pathway forward.

Own Communication Around Price Changes: You can lower your prices or raise them if you have a clear reason, communicate openly with current and past clients, and offer bonuses or choices that honor their investment.

It’s Normal for Pricing to Evolve: Your pricing can shift up or down as your business grows or your capacity changes. The key is making that change on purpose, instead of out of confusion or external pressure.

Practice Fosters Belief in Value: Saying your new prices out loud, writing down mantras, and literally taping them around your house helps you own your decision and move beyond old beliefs about money and worth.

Timestamps & Key Topics

[00:00] Andrea introduces her coaching background and pricing dilemma