Kat Knecht – Busting the Biggest Myths Coaches Still Believe

Is building a coaching business supposed to be easy? Many coaches enter the industry believing that because coaching is their calling, the business side should feel natural, effortless, even “magical.” In this episode, Kat gently but honestly challenges that belief. She unpacks two persistent myths—first, that a coaching business should be easy to build, and second, that coaches don’t need support to succeed. Kat shares her 25+ years of experience to reveal a more grounded truth: building a...