Ep 70 - The Airport Test: How to Make Senior Leaders Actually Enjoy Talking to You

Ever freeze up in front of senior stakeholders? Don't worry, I've been there too! In this solo episode, I'm sharing the 7 principles I've learned from interviewing ministers and senior leaders about how to show up with confidence, break the ice, and make senior stakeholders genuinely enjoy talking to you. We'll cover: The three modes of persuasion (logos, ethos, pathos) and why emotion matters mostThe Airport Test: why likability beats logic every timeHow to do your homework so you can put it...