Ep. 112: Leading Marketing in a Decentralized Unit

Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty. Nate explains how simple visual aids can translate complex marketing strategies, discusses the balance of institutional branding with college-specific storytelling, and shares his passionate take on why higher education is doing its best work today.