328 - The Vulnerability of Being Seen with Noelle McWard Aquino

On self-promotion, authentic marketing, and finding your own way to be visible as a therapist. Anxiety is as old as humankind. Maybe that's why every person has a different definition of the uneasy state that derails our thoughts or actions.

Time to connect with an expert. Noelle McWard Aquino, LCSW, is a Chicago-based therapist and soon-to-be major TED Talk alum. She has three decades of experience supporting clients with anxiety and is the bestselling author of Anxiety Unpacked: Discover Your Type and Recover Your Peace.

Now, Noelle is navigating the excitement and vulnerability of her TED Talk hitting the main TED channel. "The thing that's most uncomfortable for me is anything that feels like self-promotion. I'm not somebody who loves being front and center."

In this episode:

The vulnerability of therapist self-promotion

Authentic marketing for mental health professionals

Introversion, extroversion, and professional identity

Connection over conversion

Understanding anxiety differently

What feels like uncomfortable exposure for one person (Noelle) may be another person's jam (Sarah). But they share the same desire: to be known in their authenticity and to feel safe doing so.

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