The Eternal Truths Of Copywriting

<p>For as long as I remember, new people coming into direct response marketing believe that the old rules no longer apply, and they are in an entirely new game.</p><p>It’s just human nature.</p><p>As bestselling author Robert Heinlein told the Washington Post in a 1984 interview, “every younger generation that has ever come along thinks they invented sex.”</p><p>This comes to mind because of a comment I saw the other day on social media, where a successful young copywriter was asking with some annoyance where he could find some up-to-date social feeds on present-day copywriting info, and not on stuff on what worked 40 years ago.</p><p>That got me thinking, because a lot of what we do here on Copywriters Podcast is go over Old Masters material which is even MORE than 40 years old.</p><p>Now, to be sure, 40 years ago they didn’t have video sales letters online, or Facebook ads, or lead magnets… or really, any kind of Internet marketing. That didn’t start until the late 1990s.</p><p>There are certainly new technologies and techniques that we all want to keep up to date on. And sometimes we cover those here.</p><p>But as I was thinking about all of this, my question was more fundamental:</p><p>“Are there eternal truths of advertising copywriting that are as true today as they were 40, 50, even 100 years ago?”</p><p>It turns out, there are. Today I’ve got seven of them for you, with easy to understand examples from the past as well as from this decade–often, this year.</p><p>You’ll be impressed with how little has changed in terms of human nature and what we respond to.</p><p><br></p><p>RESOURCE: The Persuasion Story Code</p><p><a href="https://www.amazon.com/dp/B0CFD2KXNQ" target="_blank" rel="noopener noreferer">https://www.amazon.com/dp/B0CFD2KXNQ</a></p>