Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom | Ben Hancock

<p>Get a FREE breakdown of Ben&#39;s 9 podcast growth principles in my newsletter: <a href="https://bit.ly/4A6GcjO" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4rBd4NI</a></p><p><br></p><p>Start or grow your own Podcast with Callum: <a href="https://bit.ly/4xcv2Hv" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4hA1wpi</a></p><p><br></p><p>Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers. </p><p><br></p><p>In this episode, he breaks down the 9 principles he learned from Chris, and the levers that took Modern Wisdom from a bedroom podcast to one of the biggest shows in the world. This is a podcast growth masterclass. </p><p><br></p><p>We get into: </p><p>• The Joe Rogan bump that kicked off the hockey stick growth</p><p>• Why moving to Austin was the smartest growth move Chris made </p><p>• How the show went from Chris&#39;s bedroom to a 100K+ cinema shoot with Matthew McConaughey</p><p>• How mid-length clips released before each episode built anticipation</p><p>• Why going from two to three episodes a week changed everything</p><p><br></p><p>Follow Ben: LinkedIn: <a href="https://www.linkedin.com/in/benjamingaryhancock/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/benjamingaryhancock/</a></p><p><br></p><p>Produced by 7xContent: make your own podcast with us: <a href="https://www.7xcontent.com/home#apply" target="_blank" rel="ugc noopener noreferrer">https://www.7xcontent.com/home#apply</a></p><p><br></p><p>Follow Callum: Instagram: <a href="https://www.instagram.com/thecallummc/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/thecallummc/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/callummcdonnell/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/callummcdonnell/</a> </p><p><br></p><p>Timestamps:</p><p>00:00 Introduction to Ben</p><p>02:23 The hockey stick inflection</p><p>04:56 Why Chris didn&#39;t quit and the Joe Rogan bump</p><p>08:29 The smartest growth move: moving to Austin</p><p>12:38 Data is useful, but don&#39;t compromise your tone of voice </p><p>17:28 The best will always rise to the top </p><p>18:43 The David Goggins cinema shoot (and the smoke alarm) </p><p>21:42 Should creators invest in sets? Why 95% of podcasts quit </p><p>25:12 Cultivate an audience you love creating for <