285: Stop Planning a Black Friday Sale. Plan a Black Friday Season

Send us Fan Mail Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three days. In this episode Ruth Poundwhite turns the tables and interviews me about how I actually plan Q4, which starts with treating November 1st through the end of December as one season instead of one weekend. In this episode: Why I...