Stop Optimizing for Short Attention Spans. Do this instead.

Your audience doesn’t have a short attention span.

They have a short tolerance for boring sh*t.

While the entire content industry is trying to make everything shorter, faster and louder to win the first two seconds, people are still binge-watching eight episodes of a Netflix show in one weekend.

So maybe attention isn’t disappearing.

Maybe people are simply becoming much more selective about what deserves it.

In this episode, I’m breaking down why I no longer believe personal brands should optimize their content around supposedly fried attention spans — and what I think the smarter opportunity is instead.

We’ll talk about:

- why your audience has become world-class at filtering content

- why shorter and faster doesn’t automatically mean more interesting

- what Netflix understands about attention that most personal brands don’t

- why I’d rather create content people intentionally come back to than constantly fight for another two seconds

- how to start thinking like a producer instead of just another content creator