
← Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth27 aug · 41 min
Powerful Storytelling When AI Flattens Cybersecurity Marketing - Brian Reed, CMO @ Corsha
Powerful Storytelling When AI Flattens Cybersecurity Marketing - Brian Reed, CMO @ Corsha
AI made it cheap to produce content, and now every cybersecurity vendor sounds the same. Brian Reed, CMO at Corsha, argues the answer to that sameness isn't more AI, it's the human layer: real stories, congruent brand moves, and community. He gets specific on how to use AI as a story partner rather than a content mill, why your customer is the hero of every story, and how to stand out in a market of 4,000 vendors. In this episode: Why AI content creates "mass sameness," and where humans still...