What Recruiters Can Learn From Tech Sales | Cameron Briggs (EP 105)

<p><em><strong>What can recruiters learn from a tech founder about building better BD?</strong></em></p><p>In this episode of The 1% Better Recruitment Podcast, I&#39;m joined by Cam Briggs, co-founder of Venti AI and former recruiter turned tech sales leader and entrepreneur.</p><p>Cam started his career in recruitment before moving into tech sales and eventually co-founding Venti AI, a business built around solving one of the biggest problems he kept hearing from recruitment businesses: BD.</p><p>We discuss the lessons Cam has learned from recruitment, tech sales, building a startup and raising almost £900k, and how many of those lessons apply directly to recruitment BD.</p><p> </p><p><strong>Topics Discussed:</strong> </p><p>✅ Why recruiters become too focused on short-term BD wins<br>✅ The difference between chasing immediate jobs and building long-term relationships<br>✅ What recruitment BD can learn from tech sales and fundraising<br>✅ Why you should build relationships before you need them<br>✅ The importance of customer validation before building a product<br>✅ What Cam learned from getting his first startup idea wrong<br>✅ Why being specific and niche makes your sales message stronger<br>✅ How to qualify customers out rather than simply qualifying them in<br>✅ Why introverts can actually have an advantage in sales<br>✅ How Cam went from struggling with cold calling to becoming comfortable with outbound<br>✅ The importance of understanding the “why now?” behind a sales conversation<br>✅ How customer feedback can completely change a product<br>✅ The lessons Cam learned from raising almost £900k<br>✅ The “Good” mindset and the importance of extreme ownership<br>✅ What recruiters can learn from tech sales and startup founders</p><p><br></p><p>⏱️ <strong>Timestamps:</strong></p><p>00:00 – Introduction &amp; Cam’s Journey From Recruitment to Tech Sales<br>02:00 – Cam’s Biggest Lesson From His First Startup: Customer Validation<br>04:01 – How Customer Feedback Changed Venti AI<br>06:07 – Why Recruiters Don’t Want to Sit Around Watching Training Videos<br>07:45 – The Importance of User Education<br>09:48 – What Fundraising Taught Cam About Recruitment BD<br>11:03 – Finding the Problem That Actually Needs Solving<br>19:02 – Why Recruiters Are Too Short-Term Focused<br>21:00 – The Recruitment BD Pendulum: Delivery vs BD<br>25:00 – Building Relationships Before You Need Them<br>30:00 – Why Recruiters Need to Think Like Salespeople<br>36:36 – Adding Context t