🔁 Rerun: Mastering Donor Engagement — Strategies for Nonprofit Fundraising Success

<p>🔁 Encore episode — bringing back one of our most relevant conversations, because we keep hearing the same struggle from clients heading into budget season.</p><p>Most nonprofits think they need to soften the story to keep donors close — don&#39;t share the crisis, don&#39;t reach out too often. Erin Straza, CEO and Chief Donor Engagement Strategist, says that&#39;s exactly backwards, and it&#39;s quietly costing orgs their donor relationships.</p><p><br></p><p>In this episode, Tosha and Erin discuss:— Why a &quot;safe,&quot; generic mission statement is invisible to donors— The two biggest fundraising myths killing donor trust— Why hiding your org&#39;s struggles makes donors more hesitant, not less— How to get your whole team aligned on your mission message</p><p><br></p><p>🔗 Connect with Erin: </p><p>https://erinstraza.com/</p><p>LinkedIn: https://www.linkedin.com/in/erinstraza/</p><p><br></p><p>📺 Watch next:</p><p>Episode 154: Why Donors Don&#39;t Give Again: https://youtu.be/uEYFL-mPXLk</p><p>Episode 110: Engaging Donors Through Impact: https://www.youtube.com/watch?v=vJKxlKAAQoM</p><p><br></p><p>📚 New on our website: AI Isn’t Replacing Your Nonprofit CFO. It’s Redefining the Job. — https://thecharitycfo.com/ai-nonprofit-cfo-role-change/</p><p>🌐 www.thecharitycfo.com</p><p>📸 Instagram: @thecharitycfo</p><p>📘 Facebook: facebook.com/thecharitycfo</p><p>💼 LinkedIn: linkedin.com/company/the-charity-cfo-llc</p><p>🎵 TikTok: @thecharitycfoNeed help with your nonprofit&#39;s accounting? </p><p><br></p><p>Book a free consultation: https://thecharitycfo.com/contact/#NonprofitFundraising </p><p>#DonorEngagement #NonprofitLeadershipJoin our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint</p>