How to Make Your Brand Impossible to Copy | #666

If you're brave enough to make your own product, you'll get copied. The branding, the packaging, even the exact colourway can be reverse-engineered. What can't be copied is why your customers chose you. When Meke Baby got copied like for like, Elysia Krstevski went legal, found it exhausting, and instead borrowed a jet and a Lamborghini to make a brand campaign no faceless copycat could touch. This Playbook is about finding the parts of your brand that genuinely can't be replicated. In this p...