OTT Advertising: The Secret to Dominating Your Local Market

Everybody and their dog is selling OTT right now. Radio stations. TV stations. Outdoor companies. Your dry cleaner probably has a deck. But here's what they're not telling you: most of what's being sold under the OTT banner is overpriced, under-measured, and bought from someone who has absolutely no idea what they're doing, and even less incentive to admit it. In this episode, Ryan Chute and the Torbay Twins sit down with media buyer Beth Radtke and Wizard of Ads partner Ray Seggern to cut th...