Bored or Broken? How to Know When to Change Your Ads

You're sick of your ads. Your audience hasn't seen them yet. That is the entire problem, and it's costing businesses millions in prematurely abandoned campaigns, reset brand signals, and marketing energy aimed at the wrong target entirely. In this episode of Advertising in America, Mick Torbay and Chris Torbay take different doors to the same room. Mick's argument: your good ads need to run longer than you're comfortable with. Chris's argument: the individual ads should stay fresh, but the ad...