Why Reddit Matters for Marketers

<p>Ever wondered why so many people add “Reddit” to their Google searches? In this episode of the DMI podcast, host <a href="http://willfrancis.com/" target="_blank" rel="ugc noopener noreferrer">Will Francis</a> speaks with <a href="https://www.linkedin.com/in/samueldhhughes/?isSelfProfile=false" target="_blank" rel="ugc noopener noreferrer">Sam Hughes</a>, Head of Industry at Reddit, about what makes the platform such a trusted source of information and advice.</p><p>Sam explores how people use Reddit to discover, research,and validate their choices, and what marketers need to understand before getting involved.</p><p><strong>Sam’s top 3 tips</strong></p><ol><li><strong>Experience Reddit as a user</strong>: join communities and understand how the platform works before approaching it as a marketer.</li><li><strong>Listen before you participate</strong>: use Reddit Pro to understand where and how people are talking about your brand, products, and industry.</li><li><strong>Ask for help when you need it</strong>: use Reddit’s resources and teams to find the right approach for your business and goals.</li></ol><p>The Ahead of the Game podcast is brought to you by theDigital Marketing Institute and is available on <a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank" rel="ugc noopener noreferrer">YouTube</a>, <a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank" rel="ugc noopener noreferrer">ApplePodcasts</a>, <a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank" rel="ugc noopener noreferrer">Spotify</a>, and all other podcast platforms.</p><p>And if you enjoyed this episode, please leave a review soothers can find us. If you have other feedback or would like to be a guest on the show, <a href="mailto:podcast@digitalmarketinginstitute.com" target="_blank" rel="ugc noopener noreferrer">email the podcast team</a>!</p><p><strong>Timestamps</strong></p><ul><li><strong>0:01:08</strong> – Sam’s journey to Reddit</li><li><strong>0:02:18</strong> – What makes Reddit different</li><li><strong>0:03:29</strong> – How Reddit communities work</li><li><strong>0:06:02</strong> – Why people turn to Reddit for information</li><li><strong>0:08:21</strong> – Trust, anonymity, and authentic conversations</li><li><strong>0:10:21</strong> – How brands can approach Reddit</li><li><strong>0:11:44</strong> – Getting started as a marketer on Reddit</li><li><strong>0:12:35</strong> – Understandin