Profitability, Pivots, and Why AI Needs Trustworthy Data with Jessi Baker MBE

<p>Join Tom Britton and <strong>Jessi Baker, MBE</strong> (Founder &amp; Chair of Provenance), as they break down the brutal choices founders must make to build a resilient, market-leading B2B SaaS company.</p><p><strong>In this episode, Jessi discusses:</strong></p><ul><li><p><strong>Strategic Flexibility:</strong> Why she made the critical decision to cut profitable consulting services to focus solely on scalable SaaS and the lessons learned from being an early blockchain pioneer on Ethereum.</p><p><br></p></li><li><p><strong>The VC Shift:</strong> Her perspective on why the current investment climate prioritizes <strong>profitability and proven revenue models</strong> over the &quot;growth at all costs&quot; mentality.</p><p><br></p></li><li><p><strong>The AI Moat:</strong> How Provenance is using AI to eradicate greenwashing and establish itself as the <strong>canonical, trustworthy data source</strong> for sustainability claims, a crucial layer for the future of LLMs.</p><p><br></p></li><li><p><strong>The Power of Diversity:</strong> The importance of building a diverse cap table and her experience with the Angel Academy network.</p><p><br></p></li></ul><p>This episode is essential listening for high net worth and sophisticated investors looking for insight into strategic scaling and market-defying pivots.</p><p><br></p><p><em>Interested in backing the next generation of UK innovators? Learn more about Angel Investing and </em><a href="www.syndicateroom.com/eis" target="_blank" rel="ugc noopener noreferrer"><em>the Enterprise Investment Scheme (EIS)</em></a><em> </em></p><p><br></p><p><strong>Don&#39;t invest unless you&#39;re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. </strong><a href="https://www.syndicateroom.com/#">⁠Take 2 mins to learn more⁠</a><strong>.</strong></p><p><br></p>