Anyway: On being different, and doing it anyway

← Anyway: On being different, and doing it anyway7. Juni · 3 Min.

What a Fractional CMO actually is — and who needs one

What a Fractional CMO actually is — and who needs one7. Juni3 Min.
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<p><strong>What a Fractional CMO actually is — and who needs one</strong></p><p>Fractional is not a polite word for freelance. It&#39;s not junior support. It&#39;s not &quot;a little bit of marketing help.&quot;</p><p>In this episode I explain what fractional leadership actually means, who needs it, and why more experienced executives are choosing portfolio careers over the traditional model.</p><p>Two minutes. No slides. Just a point of view.</p>