We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

<p>Get the Presentation Deck:</p><p><a href="https://appmasters.com/paywall-presentation/" target="_blank" rel="ugc noopener noreferrer">https://appmasters.com/paywall-presentation/</a></p><p>What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.</p><p>From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. </p><p>You&#39;ll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales.</p><p>Whether you&#39;re launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers.</p><p>You&#39;ll learn:</p><p>✅ Why your paywall should often appear during onboarding</p><p>✅ When to use a hard vs. soft paywall</p><p>✅ How to optimize paywalls for paid traffic</p><p>✅ How to test weekly, monthly, and yearly offers</p><p>✅ How to optimize the order of signup and paywall screens</p><p>✅ Real-world paywall experiments and conversion results</p><p>If you&#39;re serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start.</p><p>Join the App Founders Community:</p><p><a href="https://appfounders.co/" target="_blank" rel="ugc noopener noreferrer">https://appfounders.co/</a></p><p>Work with us to grow your apps faster &amp; cheaper:</p><p><a href="https://www.appmasters.com/" target="_blank" rel="noopener noreferer">https://www.appmasters.com/</a></p><p>You can also watch this video here: </p><p><a href="https://youtu.be/vZXn_BSi5AE" target="_blank" rel="ugc noopener noreferrer">https://youtu.be/vZXn_BSi5AE</a></p><p>*********************************************</p><p>SPONSORS</p><p>The app growth playbook is changing fast.</p><p>AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.</p><p>Download it free from the link below: </p><p><a href="https://bit.ly/4uvoHGM" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4uvoHGM</a></p><p>*********************************************</p><p>Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. </p><p>Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. </p><p>Learn more:</p><p><a href="https://www.appcharge.com/" target="_blank" rel="ugc noopener noreferrer">https://www.appcharge.com/</a></p><p>*********************************************</p><p>Follow us:</p><p>YouTube: <a href="http://appmasters.com/youtube" target="_blank" rel="ugc noopener noreferrer">⁠AppMasters.com/YouTube⁠</a><br>Instagram: <a href="https://www.instagram.com/appmastersco/" target="_blank" rel="ugc noopener noreferrer">⁠@App Masters</a><br>Twitter: <a href="https://twitter.com/AppMastersCo" target="_blank" rel="ugc noopener noreferrer">⁠@App Masters</a><br>TikTok: <a href="https:,//www.tiktok.com/@thesteveyoung" target="_blank" rel="ugc noopener noreferrer">⁠@stevepyoung⁠</a><br>Facebook: <a href="https://www.facebook.com/AppMastersCo/" target="_blank" rel="ugc noopener noreferrer">⁠App Masters⁠</a></p><p>*********************************************</p>