Building Trust in Cold Calls │ Brent Long & Nick Massaro

<p>In this episode, <a href="https://www.linkedin.com/in/brent-long-6b574510/" target="_blank" rel="noopener noreferer">Brent Long</a> and <a href="https://www.linkedin.com/in/nickmassaro15/" target="_blank" rel="noopener noreferer">Nick Massaro</a> join The Art and Science of Complex Sales to explore why cold calling still works and what it takes to build trust faster in modern prospecting.</p><p>Together, they discuss how prospecting has changed, why cold calling is harder but more valuable than ever, and how honesty, timing, and the right questions can turn a cold call into the start of a real relationship.</p><p><strong>In this episode, you’ll learn:</strong></p><ul><li>Why prospecting tools do not replace prospecting skill</li><li>How cold calling fits into a low-trust market</li><li>What Brent means by the three truths of a cold call</li><li>Why the goal is not always to set the meeting</li><li>How good prospecting leads to better follow-up conversations</li><li>Why voice-to-voice still matters more than ever</li></ul><p><br></p><p>Listen in to learn how to build more trust and better momentum in your prospecting conversations.</p>