The Power of Community, Staying Individual, and Navigating Market like a Pro — with JULIANA EWER

<p>Season 3 of AVD Inspire continues from the heart of High Point Market. This week, Aly sits down with Juliana Ewer—the award-winning powerhouse behind J Squared Home Designs, President of the Interior Design Society (IDS) Houston Chapter, and a 2026 HPMKT Style Spotter.</p><p>In this lively and insightful conversation, Juliana shares her fascinating pivot from a background in communications to building a thriving, multi-award-winning design firm after a twist of fate involving a hurricane rebuild. Aly and Juliana dive deep into why Market is a life-changing trajectory for designers, the resurgence of individuality and heritage pieces in interior spaces, and why a community-over-competition mindset is the ultimate key to business growth. Whether you’re looking to navigate your first High Point Market or want to inject more personal instinct into your projects, this episode is packed with practical wisdom.</p><p><br></p><p><strong>About Juliana Ewer</strong></p><li><p>Juliana Ewer is the Owner and Principal Designer at J Squared Home Designs, a Southwest Houston-based firm founded in 2018. A nine-time National Award-Winning residential interior designer, speaker, and design influencer, Juliana is deeply passionate about curating elevated, livable spaces tailored to her clients&#39; personal aesthetics. Her sophisticated work has been featured in premier publications including <em>Forbes</em>, <em>Architectural Digest</em>, <em>Luxe</em>, <em>Modern Luxury</em>, <em>Kitchen &amp; Bath Design</em>, and <em>Designers Today</em>.</p><p>An active leader in the design community, Juliana serves as the President of the Interior Design Society (IDS) Houston Chapter and sits on the national IDS committee. Vetted as an Architectural Digest PRO, she was named a 2026 Style Spotter for High Point Market. Her industry influence extends across major markets, having served as a High Point Market Insiders Tour Host, a Dallas Market &quot;Style Eye,&quot; and a featured panelist at KBIS, ICFF, and Dallas Market. She holds professional memberships with NKBA, IDS, and ASID, and was recently selected to design the prestigious ASID Show House Lanai in River Oaks, Houston.</p></li><li><p><br><strong>Connect with Juliana Ewer</strong></p><ul><li><strong>Website:</strong><a href="https://www.j2homedesigns.com"><u>https://www.j2homedesigns.com</u></a></li><li><strong>Instagram:</strong><a href="https://www.instagram.com/JSquaredHomeDesigns/"><u>https://www.instagram.com/JSquaredHomeDesigns</u></a></li><p><br></p><p><br></p><p><strong>Special Thanks to Our Sponsors</strong></p></ul><li><p><strong>COSENTINO</strong></p><p><em>Innovative Surfaces for Architecture and Design.</em> </p><p>Cosentino Group is a global, family-owned company that produces and distributes high-value innovative surfaces for architecture and design. As an industry leader, Cosentino imagines and anticipates, together with its customers and partners, design solutions that offer value and inspiration to people’s lives. This goal is made possible by pioneering, technologically advanced brands that are leaders in their respective segments, such as ÉCLOS®, Silestone®, Dekton®, and Sensa by Cosentino®. From high-performance kitchen and bath surfaces to breathtaking architectural facades, Cosentino brings sustainable luxury, durability, and endless creative possibilities to every modern dwelling.</p><p>Sign up for a Cosentino trade account or connect with a local showroom to elevate your next residential or commercial project.</p><ul><li><p><strong>Website: </strong><a href="https://www.cosentino.com"><u>https://www.cosentino.com</u></a></p></li><li><p><strong>Instagram: </strong><a href="https://www.instagram.com/cosentinocanada/"><u>https://www.instagram.com/cosentinocanada</u></a></p><p><br></p><p><br></p><p><strong>MOE’S HOME</strong></p><p>Design for the Modern Home.</p><p>Moe’s Home believes your home should be your oasis—a place that reflects your personality and unique sense of sty