B is for Book Coach

← B is for Book Coach8. Sept. · 12 Min.

The Visibility Spectrum: How to Shape the Experience of a Book

The Visibility Spectrum: How to Shape the Experience of a Book8. Sept.12 Min.

Welcome back to B is for Book Coach. Today, we’re making space for experiences.

- Industrial categories don’t do a lot for intuitive processes.

- We’re creating experiences, not products.

- Human experiences don’t fit neatly into boxes, and books are no exception.

- The Visibility Spectrum is our constant reminder that books are a point of connection, not a commodity.

They are two-way experiences that can’t fully be controlled.

They are slow to make, slow to consume, and will almost certainly outlive us.

When we honor books for what they truly are, we can create better conditions for that experience to take shape. And then, at least in spaces like these, we can experience better conditions while creating them.

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