How Enterprise Buyers Ignore Your Outreach

Enterprise B2B sales cycles are stalling because marketing teams still chase the first buyer, ignoring the second buyer who holds veto power. In this episode, we dissect why personalized outreach fails when it misses the technical evaluator and procurement officer. We look at how one mid-market SaaS firm doubled their close rate by shifting budget from account-based ads to peer-network validation for these silent decision-makers. Lucas and Luna explore the hidden friction in buyer journeys and offer a concrete framework for identifying and engaging the second buyer before they enter the conversation.

#FexingoBusiness #BusinessPodcast #B2BMarketing #EnterpriseSales #AccountBasedMarketing #SecondBuyer #SalesCycle #BuyerJourney #DemandGeneration #MarketingOps #VendorRisk #Procurement #SilentDecisionMaker #PipelineVelocity #B2BDemandGen #TechMarketing #SalesEnablement #BuyerExperience

Keep every episode free: buymeacoffee.com/fexingo