112 - Peter Ort - Marketing and Culture

You can't fake culture. You can put posters in the break room and bring in an ice cream

truck on Fridays, but your employees and your customers will know the difference. Real

culture is lived, not declared — and when it's real, it shows up in your marketing without

you having to force it.

Peter Ort is EVP and COO at MCS Bank in central Pennsylvania, where he oversees

operations, development, and marketing strategy. MCS Bank serves communities that

range from Penn State's tech-driven economy to rural Amish communities — and

Peter's approach to building a consistent culture across that spectrum is something any

bank can learn from.

In this episode, we cover:

• Why marketing isn't just external — and how celebrating your employees

internally creates the stories that power your external brand