Ep 2014 What Are The Three PRs Every Coach Has To Get Right?

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Title: What Are The Three PRs Every Coach Has To Get Right?

Subtitle: Player relations, parent relations, public relations, and why losing your job usually comes down to one of them

Show Notes

Coach Collins sits down with a guest whose background is communications, not coaching, and it shows in the best way. She built a framework around three words that all end in the same two letters, and once you hear it you can't unhear it. Player relations. Parent relations. Public relations. Get those three right and most of the noise in your program goes away.

PR number one: player relations

This is the one she calls the most important relationship you'll ever have. And the honest part of the conversation is that it has changed. Coach Collins says it plainly. The Bobby Knight world is over. Adjust or become a dinosaur. You can even see it in Geno.

But here's the piece that matters, and both of them land on it. Adjusting is not the same as lowering expectations. Core values are still core values. Fundamentals are still fundamentals. You just can't teach them with a hammer anymore and expect the kid to give you their best.

The example she uses is the wraparound layup in the championship game. Player brings it down on the break, wraps the ball around her waist, puts up the layup, misses it. The old school reaction is "it don't take all that, just make the shot." But that move is who that player is. She makes it ten times a week in practice. Take it away and you take away the thing that makes her good.

PR number two: parent relations

Here the adjustment flips. With players, you adjust. With parents, they adjust to you. But that only works if you've set the stage early.

The whole thing comes down to one word, and Coach Collins says it three times because he means it. Overcommunicate. There is no such thing as too much.