Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA (Ep. 376)

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➡️ Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

This is where the real leverage in your practice begins. First, how much value are you getting from every lead and patient? Admittedly, you already paid to attract them. Actually, getting the lead is only the beginning. Furthermore, the real leverage happens when you turn that opportunity into something lasting. Consequently, it keeps producing for you in the following ways:

First, a happy patient returns for additional services.

Next, a referral brings you another qualified patient.

Additionally, a five-star review influences hundreds of prospective patients.

Also, a patient story becomes website, email and social media content.

Finally, a database continues generating revenue instead of collecting dust.