Can Private Equity Actually Work for Plastic Surgeons? — Vinaya Rednam, MD (Ep. 372)

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➡️  Vinaya Rednam, MD, shares her experience on how private equity can actually work for plastic surgeons — even in a multi-location partnership.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Can Private Equity Actually Work for Plastic Surgeons? — Dr. Vinaya Rednam shares how her group preserved its autonomy. Additionally, she discusses individual brands and clinical control. Admittedly, private equity has a mixed reputation in plastic surgery. Indeed, there is a good reason for this.

Therefore, this week's "Beauty and the Biz Podcast" interview with Dr. Vinaya Rednam was so interesting.

Specifically, Dr. Rednam is a board-certified plastic and reconstructive surgeon in Houston. Furthermore, she has spent all 11 years of her career in the same private multi-surgeon practice.

Unsurprisingly, she watched it grow from three surgeons in a tiny office to eight surgeons. Also, the practice expanded into two 10,000-square-foot locations. Additionally, they now have three operating rooms. Presently, a fourth operating room is coming. Moreover, the group opened multiple medical spas.

Subsequently, the group joined a surgeon-led reconstructive private equity model. Crucially, they did this without giving up everything that made its surgeons successful.

Significantly, in this episode of the "Beauty and the Biz Podcast", Dr. Rednam explains why their arrangement has worked: