Lejla Cas, Co-Founder and President of KNESKO SKIN |Luminary Spotlight

<p>If you’re ever dreamed of turning one of your ideas or passions into a business, Lejla Cas will inspire you to make it a reality. </p><p>A Reiki master, sought after esthetician and makeup artist, Lejla envisioned a holistic skincare brand infused with her background in the healing arts. </p><p>Her creation, KNESKO, launched in 2012 and available in the most luxurious spas and resorts in the world, is built around the brand’s proprietary GEMCLINICAL® technology which incorporates the energies of minerals such as gold, amethyst, diamond, and black pearl with science-backed actives and clinical-grade ingredients. </p><p>You’ve no doubt seen her show-stopping, biodegradable collagen hydrogel masks that have elevated the category to soaring new heights while simultaneously creating a new skincare technology through the use of powerful gem stones. </p><p>Meticulously designed in collaboration with chemists and board-certified dermatologists and free of parabens, sulfates, phthalates, silicones, and petroleum, KNESKO products are what Lejla describes as high-vibrational skincare, combining the best of what nature and science have to offer along with heaps of self-love.</p><p>Lejla reveals her game changing strategy for landing KNESKO in Four Seasons Hotels early on. She also shares valuable marketing strategies, how to make noise in a crowded marketplace and the key to establishing relationships with the pro community in order to help grow a brand. </p><p>Lejla’s story and insights are certain to motivate you to realize your dream. </p>