PRICING: Everything You Ever Wanted To Know About Pricing (And How I Do It)

Welcome to today's episode on Friday 4 September 2026. Tonight's episode is all about pricing: why it's so hard (especially when you're a new grower), benchmarking with other suppliers (pros and cons), the impact of market forces, how the Dutch auction system works (it's fascinating), how to just get started with pricing and finally, THE most important thing to consider when pricing. I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome. Con...