Über diesen Podcast
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
134 Folgen · business
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Über diesen Podcast
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Neue Folgen
- Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.2. Sept. · 58 Min.
- How charities can use anchoring, reciprocity, and overhead framing to boost donations26. Aug. · 52 Min.
- Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one19. Aug. · 55 Min.
- How small changes to choice design can help pharma brands drive better prescribing outcomes12. Aug. · 46 Min.
- Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection5. Aug. · 50 Min.
- Why 95% of companies stall on AI, and the behavioral science that fixes it29. Juli · 48 Min.
- Inside Influence: Live with Dr. Robert Cialdini22. Juli · 1 Std. 03 Min.
- Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing17. Juli · 42 Min.
- Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior15. Juli · 55 Min.
- Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action13. Juli · 51 Min.
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