450: Saving a Struggling Pilates Studio: Live Coaching With Mike Arce

Struggling pilates studio owner goes viral asking for help -- Mike Arce coaches her live on numbers, retention, ads, and pricing.

Jess Landar runs a struggling pilates studio in Auckland, New Zealand. She posted on Instagram that she needed help, so Mike reached out and turned it into a live gym business audit. This is Part 1 of a two-part series.

Her studio peaked at $15,000 NZD a month and had dropped to $10,000 when they sat down. Mike walks through her gym churn rate, her lifetime value, her ad data, and her pricing structure, and shows her the exact math that would triple her book of business without adding a single new member.

This episode is for any struggling pilates studio owner, or any boutique fitness studio owner who feels like they are doing everything right and still losing ground. Mike coaches her live the same way he coaches the studios inside GSD Gyms, using real numbers instead of guesses.

Part 2 covers her retention plan and her sales process.

In this episode you'll learn:

— Why her ad costs looked expensive but were actually some of the best Mike has seen

— The churn math that shows what her book of business is really worth

— How dropping churn from 11.3% to 4% could triple her lifetime value without a single new member

— The three ways to grow revenue, and why only one made sense for her right now

— The three ways to get more members, and the three ways to improve retention

— Why community, not results, is now the number one reason people join and stay in a boutique studio